Results Achieved
As official tour operators of the cycling sport’s most hyped about events, including; the pinnacle of cycling, the Tour de France – Mummu Cycling guide you into the inner sanctum of the professional cycling world. Their tours are designed and delivered by partner, pro cycling legend, Stuart O’Grady, supported by their dedicated team of pro hosts and experienced staff.
Build relationships with potential customers and move them through the sales funnel. A personalised approach that educates, engages, and guides leads toward a purchase.
For Mummu Cycling, we first audited their Hubspot CRM, cleaned the database and workflow and segmented their lists. Then we designed an email nurture campaign targeting subscribers interested in their Giro D’Italia, Tour De France, and Spring Classics tours. We mapped out a customer journey, addressing key pain points, and crafted detailed emails for each touchpoint, resulting in four distinct nurture paths with over 30 emails.
This approach led to a noticeable boost in tour bookings within the first month and has sustained revenue growth since launch. The strategy effectively engaged prospects, converting interest into tangible bookings and ongoing revenue.
Contact us for a no-obligation consultation! We’ll review your current digital assets and performance, understand your goals, and map out how to elevate your brand through strategic, impactful strategy.