Results Achieved
Founded with a commitment to innovation, speed, and performance using advanced engineering, Factor Bikes represents the union of technology and integration. With a heritage deep in the world of motorsport and aviation, they constantly search for ways to innovate in our designs and products.
providing a unified, consistent, and personalised customer experience across touchpoints.
In 2023, we were honored to assist Factor Bikes in executing their first eCommerce Black Friday Campaign, a historic event for the brand. For the first time, Factor Bikes offered discounts on select luxury models, necessitating significant buzz. Our contributions included seamlessly integrating Shopify with HubSpot to ensure accurate data synchronization and enabling custom quotes through specialized workflows and automation, leveraging a third-party app. These initiatives were part of a broader ecommerce sales strategy that also encompassed an extensive email marketing campaign.
With over 30+ emails designed, our efforts bore fruit, culminating in sales surpassing $1 million AUD during November and December, alongside increase in website traffic. By utilising their substantial email database and simplifying sales team operations within HubSpot, we played a crucial role in supporting this groundbreaking sale, marking a momentous chapter in Factor Bikes’ history.
Contact us for a no-obligation consultation! We’ll review your current digital assets and performance, understand your goals, and map out how to elevate your brand through strategic, impactful strategy.